Many favor Marangu because it is considered to be the easiest path on the mountain, given its gradual slope and direct path. However the short time frame of the route makes altitude acclimatization fairly difficult. The route approaches Mount Kilimanjaro from the southeast. Marangu is unfortunately less scenic than the other routes because the ascent and descent are along the same path.

The Marangu Route is jokingly referred to as the “Tourist Route” or “Coca-Cola Route.”
It’s called “Tourist Route” for two reasons. One reason is simply its popularity: it makes this climb route somewhat touristy.
The Marangu route is also the only climbing route that uses the same path up AND down, which contributes to it being the most crowded climb route on Kilimanjaro.
The Marangu route is a comfortable walking path with a very steady, gradual slope (at least until you reach the last camp). This gave the Marangu route a reputation as an “easy” climb route.
And that’s the other reason for the name “Tourist Route“: because it is supposed to be “easy”, the Marangu route is used by many shockingly unprepared “tourists”, rather than trekkers.
The name “Coca Cola Route” stems from the sleeping huts along the route. They sell the stuff (as well as bottled water and candy bars). The Marangu route is the only Kilimanjaro climbing route that offers hut accommodation. Camping is not allowed.
A climb on the Marangu route is comparatively cheap. You need no camping equipment (no cost for extra porters to carry the equipment) and you can do the climb in five days/four nights. Also, many cut throat budget operators run treks on this route.
But make no mistake: the Marangu route is NOT easy and it is NOT for tourists! It is a serious climb with very low success rates. Only a quarter to a third of the climbers on this route reach the summit of Kilimanjaro. The reason?
- The “tourists” on this route are shockingly unprepared.
- A five day climb does not allow for sufficient acclimatization, many climbers have to turn around because of altitude sickness. (You can add an optional acclimatization day.)
- Budget operators have much lower client success rates. Equipment, food, experience level of guides, all that makes a big difference and all that costs money.
- The last day before the summit attempt is a long one and covers 1000 m of altitude difference. There is not much time to recover or acclimatize before setting out again at midnight to climb another 1200 m. Not good.
Add to that the lack of scenic variety compared to the other routes, and you wonder why anyone would want to climb Kili on the Marangu route.
Well, even if not as scenic as other routes, it is still a spectacular experience with great views all along. There are two reasons why you may want to climb Kilimanajaro on the Marangu route:
1. You absolutely can not, under no circumstances, imagine sleeping in a tent for five nights or more. (But don’t think those huts offer luxury accommodation or that there are any amenities. There aren’t. You get a mattress and pillow – no linen – on a bunk bed, and you get to eat in a crowded dining hall. No less and no more.)
2. The other reason to select Marangu is if money is your main consideration, before everything else. I you don’t care about scenery, aren’t worried by big crowds, and are willing to accept a reduced chance of success, Marangu is the cheapest option you have. (But do yourself a favour and take that optional extra acclimatisation day.)